January 24th Beer Can Appreciation Day

We so often take things for granted… things like the beer can. The first beer can came into use in 1935, January 24th obviously, for Krueger’s Finest Beer. It was produced by the American Beer Company, I guess using the name Krueger to sound like they were German. But see, right there, by labeling the can they probably sold more than them might otherwise have sold! In fact the art of the beer can sells more beer than the beer itself. The colors of the can, the artwork done on it, even the words making it more patriotic or trendy. So give that can some appreciation before you crush it against your forehead. You need to do it before because you probably won’t remember afterwards!

How to celebrate – Study you favorite beer can. Compare your beer can to other beer cans. Stat collecting beer cans… empty or full.

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